The Mind Bongling Reason SuperSport Has Two WWE Channels

SuperSlam (former name) launched as a a promotional channel back in August 2019 with some outlets referring to it as The WWE Channel and would continue running until the end of that year. The pop-up version was bombarded with repeats and yes Total Divas would constantly hit the restart button.

From January 2020, the channel was officially renamed into The WWE Channel and became a full-time brand for SuperSport not only that they incorporated NXT and 205 Live which weren't available on SuperSport at the time e.tv lost rights to WWE alongside content that was only found only on the WWE app.

2020 was also the year where COVID-19 became a trendsetter causing setbacks in people's daily lives. On cable, you got to see viewers lose out on several channels while others were reshuffled and that's where SuperSport comes in.

In September 2020, the brand followed Sky in the UK and launched thematic channels. Not only that WWE could also be found on channel 236.

Now here's the issue, SuperSport gave the WWE Channel a different logo on top of that other channel number and viewers woke up and saw two WWE Channels and it wasn't even using the SuperSport logo.

Since then viewers have been complaining about it not only that UFC had its own channel now viewers have a hard time catching up due to the reshuffle. Once again proving that bigger brands (in this case cash cow) get most of the spotlight.

According to their customer care, both channels will remain as they are mirrored channels with the same content, the reason is to try and get WWE closer to their sports content (SuperSport), without affecting those who are accustomed to 128.

Now this is just ridiculous, viewers experience change everyday so I'm certain they're immune to these things look at BBC First and Disney XD for starters. Now tell me where was that energy when those channels were canned. Perhaps the other reason 128 is alive to keep Ginx TV on 127 company since they're both sports and entertainment brands.

The least SuperSport could have done was perhaps make 236 a timeshift channel where viewers get to watch everything an hour later kind of like what M-Net has with its M-Net +1 on channel 901 but hey that would impact negatively as it already is with DStv attempt to cutback on duplication and 236 is not a place for timeshift channels.

So how long do you suppose M-Net +1 will stick around with the likeness of Catch Up and the fact that content from M-Net resurfaces on its other channels. In the end, MultiChoice just proved to everyone once again why viewers should be disappointed and rather downgrade, cancel or look into other alternatives.

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Qubo: Background Information And Why It's Not Successful Despite Having Huge Owners Behind Them

The kids brand has been around since 2006 in the United States as a block and standalone channel and most people there (including other markets) never heard of it.

Most of its shows are forgettable except Veggie Tales and most who knew the brand probably grew up watching something from there at some point.

In May 2006, Ion Media alongside NBCUniversal, Corus Entertainment and Scholastic and Classic Media (now DreamWorks Classics with the old branding being used sometimes) announced that they were launching a new educational brand for kids called Qubo.

The brand would have a programming block on NBC, Telemundo and Ion Television as well as on demand service and seperate TV network.

As stated by Rick Rodriguez (former president of Qubo), the brand would be a bilingual offering content in English and Spanish. The reason they call it Qubo is based on the fact you can use it in both those languages without any changes.

In September 2006, NBC launched the kids block which replaced the Discovery Kids block (owned by Discovery, discontinued it to focus on the kids channel). At launch the lineup consisted of shows such as Jane And The Dragon, 321 Penguins, Veggie Tales and Larryboy.

Now the issue here was all the religious stuff was censored out because they violated the rules of NBC's standards and practices department. Many people including the creator of Veggie Tales hated this so the brand pulled those shows off Qubo in 2009.

Ion Media requested must carry policy from the FC to further expand the brand. A year later, they signed carriage agreements with Advanced Cable Communications and Blue Ridge Communications.

After Comcast acquired NBCUniversal in 2012, NBC and Telemundo announced that they would be discontinuing the Qubo block. NBC replaced theirs with NBC Kids and Telemundo replaced theirs with Mi Telemundo.

This left Ion Television as the only network as the only channel with the Qubo block.

In October 2013, Ion Media Networks acquired Corus Entertainment, Scholastic and by the time Classic Media's shares of Qubo of course these 3 brands obtained programming redistribution from Qubo.

On January 2015, the block on Ion Television was renamed Qubo Kids Corner because it was moved from Friday mornings to Saturday mornings.

Here's why it hasn't been successful even after having huge brands behind them:

1. Many of Qubo's programming isn't all that great. Most of their shows are throwaway and forgettable pieces of nothing. The ones that aren't existed way before Qubo like Veggie Tales and Babar The Elephant.

2. It doesn't exist everywhere. Qubo is affiliated with 67 stations across 36 states and Washington, DC. Many major areas like Baltimore, Merlin and San Diego California are not in Qubo territory.

Add the fact it has no app and you got an epic fail.

Just as Medora Entertainment speculated the channel would be shutting down:

On January 14, 2021, Scripps announced that it will discontinue Ion Plus, Qubo and Shop Ion effective February 28. The spectrum allocated to the networks on the former Ion Media stations will be repurposed to carry the Katz-owned networks starting March 1. with the initial slate of Ion Television O&Os adding those networks following the expiration of Scripps/Katz's existing contracts with other broadcasting companies the day prior, and other stations following suit as contracts with existing affiliates expire throughout 2021 and 2022; in markets where major network affiliates operated by Scripps already carry a Katz-owned network, some will be offloaded to the Ion stations to free up limited spectrum capacity during the ATSC 3.0 transition..

There are rumours that Qubo with be replaced with Ion Kids regardless I don't any kids channel will gain much recognition in the United States since viewers are opting towards streaming.

Read Also:

- The history of PBS Kids

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