eBella was a short-lived female-focused channel which was produced by eMedia Investments offering reality, lifestyle and telenovelas.
The actual reason for it's discontinuation is still unknown but from what sources mentioned before eMedia had considered launching a seperate reality channel and telenovela channel.
Now these old rumors seem very likely as several stations on eMedia have undergone some lineup changes especially with Kuiertyd on eExtra.
The only thing safe on eExtra is the local repeats from e.tv and for some reason the Indian dramas but why the Indie though.
Could it be possible that maybe one of the current Indian channels on Openview will be booted soon, in this case Star Life?
eExtra always had Indian dramas through eBella and this was before Star Life was conceived. During that time, viewers still noticed a presence in Turkish (English), Latin American and Mexican telenovelas now that has been occupied by more Indian and Kuiertyd soaps.
Both of which retain a 28.6% share in the schedule. The only difference is there's no similar offering for Kuiertyd like there is for Indie dramas. That wasn't the case before as the offering in that area was much smaller at the time.
Even if Star Life was kicked to the curb there's chances that viewers will be redirected to eExtra as it boosts their viewership particularly for these type of series.
eMedia Investments has signed an agreement with SABC and they're still waiting on two entertainment channels they were promised more info about in June so they'll likely use those channels to cover up for the loss and possibly rollout an additional channel, in this case an eBella type channel.
You know how e.tv airs repeats of Kuiertyd dramas in the mornings well this eBella type channel repeats the Indian dramas at night and feature some other programming.
In the end, it seems possible that maybe e.tv will be distancing themselves or limiting the number of soaps from Latin America and Mexico due to their new streaming service eVOD which seemingly reveals only Turkish dramas with other programming on eExtra missing from the lineup.
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