eToonz is South Africa's first free-to-air children's channel operated by eMedia Investments. It broadcasts daily at 6am with preschool shows like Peppa Pig, Postman Pat and Bob The Builder alongside with other content like Trollstopia, All Hail King Julien and Ninjago.
Launched in 2013, eToonz initially served as a preschool filtered brand and to date remains as the only youth brand on Openview to feature animated and live-action shows. Despite the rise in competiton with MultiChoice ramping up a duplicate offering on Play Room.
There was a lot of commotion pertaining to its performance regardless eMedia Investments had continued to bolster the entertainment. The channel now offers its own slate of live-action something formerly offered on Craze on top getting more first run programs.
As seen in recent months, eMedia Investments opted to add MasterChef Junior from eReality to eToonz current line-up. The inclusion of MasterChef Junior would further expand its line-up.
Openview launched in 2013 and as mentioned eMedia Investments remains hush hush on eToonz performance. There's been rumours that not much consumption is being poured on the brand as sources site Openview's demographic for the low numbers.
If anything, the inclusion of MasterChef Junior helps draw in numbers as well as more mature content like The Thundermans, Hank Zipzer and Backstage. Such content is relatable with fiction cast aside viewers are able to envision themselves within these characters.
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