"Beating A Dead...": Why SpongeBob SquarePants Graveyard Channel Still Serves A Purpose In Africa?

Nicktoons is an international brand operated by Paramount Global and also serves as a sister station to both Nickelodeon and Nick Jr. It was basically a nickname given for the latter's animated productions as the linear channel exists to air archived material.

The channel launched in Africa by September 2014 after NBCUniversal and Corus Entertainment had shuttered KidsCo. It served as the most popular international adaptation of the channel airing animated shows from the 90s to early 00s.

But in recent years this had all changed as the channel was often functioning on autopilot as SpongeBob SquarePants and The Casagrandes takeover the channel. The magic had just vanished as the brand follows a similar pursuit as other international feeds.

As some readers are aware, similar to MTV both Nickelodeon and Nick Jr. are being streamlined at this point using a more unified feed in other countries. This has prevented/minimized the number of local variations to hit consumer's screens.

There are still a few of these feeds available some due to local quotas which expand further to include children's channels.

In Africa, these local investments had been splashed onto Paramount’s remaining set of channels. For instance, MTV Base it has been seen airing MTV's Shuga despite being positioned as a music channel while others like Have Faith air on BET.

Nicktoons was also a result of these endeavors as it currently offers the Nick Jr. block which would often air content that hasn't been seen on the Nick Jr. channel like Munki And Trunk. Same goes with local dubbings of animated shows and NickMusic.

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