McDonald: The Mystery Of Their Theme Song I'm Lovin' It

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- McDonald's Treasure Land Adventure

It's been playing on countless McDonald commercials around the world. But who wrote this jingle that has proven to be hard to answer as many thought it was Pharrell Williams and Justin Timberlake since the slogan was based on one of their songs titled "I'm Lovin It".

In 2016, Pusha T said in an interview that he was the one wrote for the jingle. Then the German agency responsible for the campaign refuted his claim.

Let's take it back to the beginning

In 2003, for the first time in 37 years McDonald's stock was falling so they needed an ad campaign to boost stock.

After holding a campaign with 14 different agencies the German won the bid with the campaign "Ich Liebe Es" (also known as I'm Lovin' It") and were also the ones that crafted the five syllables ba-da-ba-ba-ba but then McDonald realised there was a huge issue.

Music was suppose to be part of their campaign and they had find a way to turn those syllables into music. They got Butch Stewart who made multiple McDonald jingles in the past and over.

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Butch collaborates with his son on the jingle for McDonald together they start writing and if the McDonald executives could see the musical approach going then the campaign would get the greenlight and if not the campaign would be scrapped.

After weeks of writing the catchy jingle Butch presented the concept to McDonald of which they approved that it was used for their global campaign.

They wanted to bring their slogan into culture so they hired a filmmaker producer who could write a song around the words "I'm Lovin' It", entered Pharrell Williams.

The plan was to disguise the slogan into a catchy pop song and not to reveal the McDonald connection until much later when the song has been released to radio.

In order to make I'm Lovin It a massive success they needed a massive star to sing the manufactured hit enters Justin Timberlake.

They offered him $6 million dollars to record the track and he even used it as a setlist to one of his concerts for Justified and goes on radio as if it was an official single for the pop star.

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For a song about hamburgers, it managed to top the 100 in the United States and hit #1 in Belgium. A month later, McDonald announced they'll use the song for the ad campaign. They take the hook and mix it with a rap song from Pusha T.

Who managed what?

1. Slogan and Signature Sound was handley by a German Ad Agency

2. Ad campaign was brought to life by Butch Stewart

3. Pharrell Williams wrote Justin Timberlake's single that went to radio.

4. The first global ad campaign was Pharrell Williams, Justin Timberlake and Pusha T.

How do they crew feel about it?

Justin has expressed regret for the deal while Pusha has no problems with the deal. McDonald's stock price was valued at $12 before 2003 and now it's over $150 and the slogan has become the longest campaign ever used by them.

The Tragic Story Of Charles Manson Jr.

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The name of infamous cult leader Charles Manson casts a long shadow on those close to him. No one knows this fact better than Manson's grandson Jason Freeman.  In an interview with CNN back in 2012, he spoke about what it was like growing up under a "family curse" that was started by his grandfather and the Manson Family. Manson had often claimed that he had no idea how many children he had fathered but it has been confirmed that he had at least three boys.

His eldest son, Charles Manson Jr., was born in 1956 when the criminal mastermind became a first-time father with his first wife Rosalie Jean Willis. He was, however, not the most present father and left the family home when his son was still very young.

As Manson Jr. got older, he struggled to come to terms with the heinous crimes his infamous father had committed. This made such an impact on him that he unofficially changed his name to Jay White so that other's would not associate him with his father.

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Freeman, who is a 6-foot-2 kickboxer and cage fighter, told CNN in the interview: "I'm coming out." He also said that he was doing it because he wanted the real Manson family members to stop hiding. Freeman also said that he wanted to understand his roots and himself better.

He knew when he was very young that Charles Manson was his grandfather but it did not mean anything to him until one day, in his 8th-grade history class. Freeman said: "Our teacher was talking about Charles Manson and I'm looking around like, are there people staring at me?"  

He was then banned from talking about his cult leader grandfather to his school friends to prevent them from teasing or taunting him. This made him always feel different from the other children and even inside his own home the talk of his grandfather was not allowed. Freeman was also not allowed to talk to his grandmother, Rosalie, about her husband, whom she married in 1955. It was definitely a skeleton in the closet through most of his life.

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More than anything in this world, Freeman wanted to connect with an absent father whom he only knew through a rare letter that was sent to him. He believes that Manson Jr. changed his name to Jay White just so that he could stay away from his father and to not blemish his son's childhood the same way his childhood had been. Freeman told CNN in 2012: "He just couldn't let it go. He couldn't live it down. He couldn't live down who his father was."

White, who was unlucky enough to get the name Charles Manson Jr., took his own life on June 29, 1993, on a lonely stretch of highway in Burlington, Colorado, which is a little to the west of the Kansas state line. The death certificate seems to give a few hints as to why he chose the particular spot and what it was that finally pushed him to commit suicide. The document has also indicated that the suicide happened at around 10:15 am from a "self-inflicted gunshot wound to the head" at "exit 438 on Interstate 70".

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Freeman, who is an avid wrestler, fighter, and tattoo lover, works on oil rigs in western Pennsylvania to provide for his family. He is generally a tough guy but always gets very emotional when it comes to the father he never met. This is the case especially when it comes to what he went through as a child. He reportedly fought back tears when asked what he would like his father to know and said: "I want him to know that he missed out on a lot."

Freeman specifically says that he wished his father was there to meet his grandchildren and see the life that his son has managed to build for himself. He concludes the interview by saying: "I see my kids, you know, and that's kinda where I get shook up. I would hate to see them grow up without a father. That's important. Very important."

The Count Of Monte Cristo: The Story That Inspired eMedia's Is'phindiselo, Telemundo's The Boss And ABC's Revenge

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Edmond Dantès, a handsome, promising young sailor, skillfully docks the three-masted French ship, the Pharaon, in Marseilles after its captain died en route home. As a reward, Dantès is promised a captainship, but before he can claim his new post and be married to his fiancée, Mercédès', a conspiracy of four jealous and unsavory men arrange for him to be seized and secretly imprisoned in solitary confinement in the infamous Chateau d'If, a prison from which no one has ever escaped. The four men responsible are:

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1. Fernand Mondego, who is jealous of Mercédès' love for Dantès;

2. Danglars, the purser of the Pharaon, who covets Dantès' promised captainship;

3. Caderousse, an unprincipled neighbor; and

4. Villefort, a prosecutor who knows that Dantès is carrying a letter addressed to Villefort's father; the old man is a Bonapartist who would probably be imprisoned by the present royalist regime were it not for his son's, Villefort's, influence. Villefort fears, however, that this letter might damage his own position, and so he makes sure, he thinks, that no one ever hears about either Dantès or the letter again.

For many years, Dantès barely exists in his tiny, isolated cell; he almost loses his mind and his will to live until one day he hears a fellow prisoner burrowing nearby. He too begins digging, and soon he meets an old Abbé who knows the whereabouts of an immense fortune, one that used to belong to an immensely wealthy Italian family.

Dantès and the Abbé continue digging for several years, and from the Abbé, Dantès learns history, literature, science, and languages, but when at last they are almost free, the Abbé dies. Dantès hides his body, then sews himself in the Abbé's burial sack. The guards arrive, carry the sack outside, and heave the body far out to sea.

Dantès manages to escape and is picked up by a shipful of smugglers, whom he joins until he can locate the island where the treasure is hidden. When he finally discovers it, he is staggered by the immensity of its wealth. And when he emerges into society again, he is the very rich and very handsome Count of Monte Cristo.

Monte Cristo has two goals — to reward those who were kind to him and his aging father, and to punish those responsible for his imprisonment. For the latter, he plans slow and painful punishment. To have spent fourteen years barely subsisting in a dungeon demands cruel and prolonged punishment.

As Monte Cristo, Dantès ingeniously manages to be introduced to the cream of Parisian society, among whom he goes unrecognized. But Monte Cristo, in contrast, recognizes all of his enemies — all now wealthy and influential men.

Fernand has married Mercédès and is now known as Count de Morcerf. Monte Cristo releases information to the press that proves that Morcerf is a traitor, and Morcerf is ruined socially. Then Monte Cristo destroys Morcerf's relationship with his family, whom he adores. When they leave him, he is so distraught that he shoots himself.

To revenge himself on Danglars, who loves money more than anything else, Monte Cristo ruins him financially.

To revenge himself on Caderousse, Monte Cristo easily traps Caderousse because of his insatiable greed, then watches as one of Caderousse's cohorts murders him.

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To revenge himself on Villefort, Monte Cristo slowly reveals to Villefort that he knows about a love affair that Villefort had long ago with the present Madame Danglars. He also reveals to him, by hints, that he knows about an illegitimate child whom he fathered, a child whom Villefort believed that he buried alive. The child lived, however, and is now engaged to Danglars' daughter, who is the illegitimate young man's half-sister.

Ironically, Villefort's wife proves to be even more villainous than her husband, for she poisons the parents of Villefort's first wife; then she believes that she has successfully poisoned her husband's daughter by his first marriage. With those people dead, her own son is in line for an enormous inheritance. Villefort, however, discovers his wife's plottings and threatens her, and so she poisons herself and their son. At this point, Dantès is half-fearful that his revenge has been too thorough, but because he is able to unite two young people who are very much in love and unite them on the Isle of Monte Cristo, he sails away, happy and satisfied, never to be seen again.