Produced by Bradley P. Bell through Bell-Phillip Television Productions, Inc, The Bold And The Beautiful debuted by March 23, 1987 on CBS. So far at least 9000 episodes of the American soap with a new seasons being filmed for the 2024-2025 period.
It held the record for most watched in the soap in the world with its audience reach surpassing 26 million viewers. The American soap also holds won 77 Daytime Emmy Awards, including three for Daytime Emmy Award for Outstanding Drama Series.
SABC 1 acquired rights to the American soap by the late 90s before moving to SABC 3 over 10 years after its launch due to low ratings. Around this time, SABC 3 was going through an identity crisis and the public broadcaster these two would align better.
Although The Bold And The Beautiful was able to pull a massive following in South Africa. It wasn't bringing in the revenue for the public broadcaster so much that by 2019 the show got axed with the only means to the soap EVA and Vodacom Video Play axed years later.
Following its departure from South Africa, several consumers pirated several episodes illegally through torrent sites while others had to make due with what's seen on their screen. As seen by several subscribers, Netflix has become the exclusive home to The Bold And The Beautiful.
Netflix has held these rights since October 2023 for consumers in South Africa. After M-Net opted not to acquire the show when it exited SABC 3, the streamer added the first 100 episodes to the 2019 season which coincide with demises of EVA and Vodacom Video Play.
