Recap To The Decade: TopTV's Abrupt Cancellation And Transition To StarSat + Possible Acquisition By MultiChoice And Zuku TV

With Canal+ looking to acquire MultiChoice there's been concerns from various consumers on the intentions of the French company. Following, StarTimes hold on TopTV (now StarSat), it lurks under the shadow of its previous iteration with less media coverage. 

TopTV was a South African pay-tv platform operated by On Digital Media which served as a rival to MultiChoice's DStv. It promised to offer consumers affordable price rates by letting them pay for a selection of entertainment something not seen on DStv. 

Variety was available across every price plan for R99p/m which was home to free-to-air channels SABC 1-3 and e.tv alongside other entertainment ranging from sports like Eurosport News and Senata Sports and news from BBC News and Al Jazeera. 

These consumers were given an option between Kiss and JimJam from Kids & Music, Discovery Science and FOX Retro from Entertainment & Knowledge, and Showtime and FX from Ultimate Movies.

During its span, TopTV was able to lure at least 300,000 subscribers and got a lot of media coverage. Similar to StarSat, there was a lack of communication with the media over the inclusion of content and TV channels.

Similar to the likes of eMedia Investments, TopTV came with their own branded TV channels such as Top One (general entertainment), Top History (factual), Top Junior (kids) and Top Movies. Most of which were scrapped following the pay-tv company's money woes.

Change in ownership/help from DStv

In 2012, TopTV had gone into business rescue under Companies Act behind on debt and in need of cash needed help from another party which most were eyeing to be South African. 

In 2013, Dynamic TV was the only bidder based in South Africa that was looking to acquire TopTV. It was formed by Given Mkhari's MSG Afrika and Malose Kekana's Falk Trading who had gotten "financial help" from MultiChoice to acquire the pay-tv company. 

It's likely that TopTV could have merged with DStv or rebranded to GOtv as MultiChoice were open to pumping out close to R370 million a year. Other suitors included Zuku TV's owners Wananchi Group meaning they wouldn't have been exclusive to West Africa. 

StarTimes was only successful to acquire TopTV as Dynamic TV and Wananchi Group failed to make their offers on time. Shareholders were desperate for a possible deal and reviewed StarTimes offer before making them their new business partner. 

More battles ahead 

News of StarTimes takeover of TopTV was met with poor reception from workers who feared the overloading of "poor Chinese content". A few shareholders within ODM had taken StarTimes to court regarding its takeover of the TopTV trademark. 

Amidst this StarTimes was looking to unveil the new packages and TV channels set to be rolled out on StarSat. Despite the outcome of the court, StarTimes was able to exercise their 65% hold of the company and unveil the new packages and TV channels to debut.

This garnered a lot of media coverage after reports surfaced of porn being part of this lineup which had heavily been bombarded on TopTV. This consisted of Desire TV, Playboy TV and Private Spice all of which are available at an additional charge.

ICASA saw no problem with the inclusion of porn as it didn't form part of StarSat's other offering with the other pertaining to the broadcast times 20:00 viewed by adults. Other parties such as the Doctors For Life had filed lawsuits with various other law enforcement.

StarSat was forced to pull these channels by 2014 (with license revoked) and they resurfaced sometime later. The Justice Alliance of SA (Jasa) was looking to fine the broadcaster R60,000 but ICASA reduced it to R25,000 as they broadcast without approval. 

Conclusion: TopTV's demise could have been prevented 

TopTV was poorly structured during its run despite housing premium entertainment brands like FX and Showtime. They offered a chunk of add-ons part of which likely went unnoticed by viewers as they continued pumping gas in the fuel tank.

StarTimes had identified these flaws and opted to restructure the packages in a similar form to those viewed in Africa and seen on MultiChoice's DStv. They paid up various debts TopTV owed to various companies and retained part of its offering.

TopTV had about 300,000 subscribers before migrating to StarSat and when you look at it they could have minimized their offering. They were moving very quickly to edge out MultiChoice knowing how little consumption numbers were at the time.

MultiChoice by this period had at least 3 million DStv customers within South Africa. 

Development Hell: The Pending The Third Season To Star Life's The Evil Eye

The Evil Eye was the first and one of the few attempts Africa got to supernatural on Star Life alongside A Magical Love Story which came amidst a pandemic with the second season was also filmed in such a climate.

Since its abrupt end, some viewers can't stop boasting about the show that it got to a point where they advertised fake repeats and even listed Bengali adaptation Nojor (pictured above) as The Evil Eye season 3.

Ever since A Magical Love Story ended, there hasn't been a site of venomous snake or anything supernatural on Star Life even on Zee World as regional stations are the closest to viewing them dubbed while others are distributed in their original language with subtitles.

 

Amidst the phasing out of these shows sources state that Star Life picked up Bold And Beautiful and The Evil Doom which were scheduled for a late 2021 to mid 2022 release which never came to pass.

Joining that trio was the fake third season of The Evil Eye which is now considered a new season but supposedly on a new Indian entertainment channel that was set to replace Star Life.

This supposed channel was said to focus on Bengali which is similar to Hindi in an attempt to "differentiate" the offering from StarPlus but hey some of the content from Bengali are remakes to the Hindi content and vice versa.

 

The thing about this was Disney Star the owners of these brands already operated a Bengali channel Star Jalsha which is niche I mean every market has their niche. In South Africa, it is Tsonga, Sepedi and Siswati as Zulu, Afrikaans and Ndebele dominate the region.

The question would have to be why trade one group for another if the plan was to replace wouldn't it be better to source areas like Telegu, Tamil and Malayalam as they also reside in the Bollywood community under the Disney Star.

Zee TV had every chance to launch such a channel but instead opted for reruns channel, Zee One.