Initially being reduced to merely dubbed content from Turkey, eMedia Investments expanded the lineup to include local productions Ouma Sarie and Die Fakulteit. Both of which currently have exclusive runs on eExtra serving a minority of e.tv's viewers.
As some readers aware, Annekan Die Swa Kry is currently being transmitted on both e.tv and eExtra in the same timeslot. Kelders Van Geheime was also anticipated to follow the same route with eExtra doing weekly repeats on Saturday nights.
From what was understood about eMedia's decision to get Kelders Van Geheime at 18:00 on eExtra. It was to give consumers on the channel time to view this new soap without it getting in the way of Elif which now comes on 30 minutes later.
But Annekan Die Swa Kry's inclusion still remains very much a mystery to date.
From what we've hypothesized is that eMedia Investments is positioning eExtra as their go to destination for Afrikaans content like KykNET. Getting Annekan Die Swa Kry and Kelders Van Geheime was probably an alignment on eExtra and with e.tv exposure.
Reducing the Guilty Pleasures a name given to the non-Kuiertyd stuff was probably a means to reduce their focus in that area. Not that consumers weren't watching Naagin or Rebel Princess but similar to Judge Judy on e.tv exist as overflows.
When a channel doesn't have much content on their plate they either reduce their duration or increase the airtime for their content. Overflow is what you consider Kuiertyd's daily repeats on e.tv or Eternal Love or Naagin on eExtra - additional content.
You just don't prioritize these areas you would find new episodes and rebroadcasts of Naagin in the same timeslot. Then you have Kuiertyd's primetime block on eExtra where a current TV program is phased out for another with repeats loaded on ePleiser.
